coming
soon
fall 2025
PARA SA PAMILYA
✦
FAMILY MATTERS
✦
PARA FAMILIA
✦
PARA SA PAMILYA ✦ FAMILY MATTERS ✦ PARA FAMILIA ✦
rgv’s premier CREATive lounge
PARA PAMILYA IS A CAFE + SOCIAL LOUNGE LOCATED IN SOUTH TEXAS. OUR GOAL IS TO BRING THE TASTES, SIGHTS, AND JOYS OF FILIPINO CULTURE TO THE RIO GRANDE VALLEY. WE BRING TOGETHER PRODUCTS FROM FILIPINO-OWNED BRANDS ALL OVER THE WORLD & CREATED OUR OWN UNIQUE DRINK MENU INSPIRED BY OUR FAVORITE FILIPINO FLAVORS — ALL TO BRING PEOPLE TOGETHER AND SHOW YOU WHAT “PAMILYA” IS ALL ABOUT.
SIP ON AN UBE HORCHATA WHILE CATCHING UP WITH FRIENDS. LET OUR DECOR TURN A BAD DAY INTO A MAIN CHARACTER MOMENT. OR TAKE A SEAT ON OUR LOFT AND PULL OUT YOUR JOURNAL. AT PARA PAMILYA, WE SERVE MOMENTS — & WE CAN’T WAIT FOR YOU TO HAVE YOURS WITH US.
SINCERELY,
La Pamilya
para pamilya
“PAMILYA” MEANS FAMILY. OUR SPACE IS NAMED PARA PAMILYA TO HIGHLIGHT THE SIMILARITIES IN CULTURE BETWEEN FILIPINOS AND LATINOS IN THE RIO GRANDE VALLEY. WE SAW THE NEED FOR A SPACE LIKE OURS WHEN WE REALIZED WE WERE THE ONLY ASIANS AT COACHELLA SCREAMING WHEN BAD BUNNY BROUGHT OUT GRUPO FRONTERA AT MIDNIGHT. WE LOVE ADOBO, EAT TOCINO, AND OUR CULTURES ARE ALL ABOUT COMING TOGETHER.
the blueprint
01
what space do we occupy in our community?
PROJECT: FILIPINO CREATIVE LAB
LESSONS:
WHAT ARE OTHERS DOING IN OUR COMMUNITY
WHAT GAP CAN WE FILL WITH OUR PRODUCTS & SERVICES
CREATING MICRO AND MACRO GOAL SCHEDULES
WHAT WE COVERED: COMPETITOR RESEARCH, BRAND RESEARCH ON LOCAL AND CORPORATE BRANDS, PERSONA & EMPATHY MAPPING
02
what makes our space unique?
PROJECT: USING STORYTELLING TO BUILD OUR SPACE
LESSONS:
IDENTIFYING CORE VALUES
STAGE AND PRODUCTION DESIGN RESEARCH
IDEA & PRODUCT CURATION (FOCUS ON BRAND ALIGNMENT)
WHAT WE COVERED: CONCEPTUAL WORLD BUILDING, THE IMPORTANCE OF DESIGN, ABDUCTIVE REASONING BASED DECISION MAPPING
IT ALL BEGINS WITH AN IDEA
✦
IT ALL BEGINS WITH AN IDEA ✦
WHAT A DOPE AND MUCH NEEDED SPACE IN THE RIO GRANDE VALLEY. read the plans & THIS PLACE is gonna CHANGE my social LIfE, PURO 956 BUT MAKE IT SWAGAPINO.
real true customer testimonial
join la pamilya
CHOOSE A PLAN
WE’LL BE OFFERING MEMBERSHIP PLANS TO GRANT TIERS OF ACCESS TO OUR COMMUNITY TO INFLUENCE THE CREATIVE DIRECTION OF OUR SPACE.
Pamilyaco. Membership
“Pamilya Ko” means You’re My Family. Join La Pamilya in the first season and become a part of the community that builds our space into a truly great RGV establishment. Check out the details below.
$49
Monthly Payment
2.5% off all retail in Gucci Room.
10% off up to 1 drink per order (not including specialty drinks).
Pamilya access to Taste Tests & other Behind The Scenes events.
POPULAR
VIP Membership
This membership is like the moment you realize you don’t have to sit at the Kid’s Table anymore. Perfect for our Movers, Shakers, and Creators who work from home but wish home was a cafe. Check out the details below.
$99
Monthly Payment
Premium wifi access.
2 free tickets/month for an Oxygen session.
2.5% off all retail in Gucci Room.
10% off up to 2 drinks per order.
10% off one specialty drink per order.
Pre-access to all Season 1 events.
PARA SA PAMILYA
✦
FAMILY MATTERS
✦
PARA FAMILIA
✦
PARA SA PAMILYA ✦ FAMILY MATTERS ✦ PARA FAMILIA ✦
